The number of advertising mediums in China is enormous. What kind of media to choose in public activities and advertising is a difficult issue facing managers of all PR and marketing departments. Miaojian's recent investigation shows 90% of newspapers and magazines significantly exaggerate their circulation. In some extreme cases, the actual circulation of the media was only one sixth of the claimed number. Your PR company will often suggest that you invite a familiar media firm or a firm likely to carry your articles so as to improve their so-called performance. Your AD company is likely to recommend media firms that have long term cooperation with them and who give them substantial discounts so as to reduce their workload and increase their profits. Miaojian has a team of specialized media researchers, and an advisory body consisting of many media experts and scholars. It has a complete set of scientific methods of analysis and evaluation, and is able to analyze, compare, and evaluate comprehensively all types of media from the national to local level. Our evaluation will help you uncover the veils of media and provide you with a reliable basis for your decision. Miaojian's AD monitoring will help you understand ad releases in your industry, the extent of advertising by your competitors, whether your ad is broadcast according to the schedule, and whether the time of broadcast, length, and printing space are proportionate with the cost of your ads. Together with media evaluation, Miaojian Info will have a comprehensive evaluation of your ad releases as well as your competitors' releases. Our job: collect, sort out, analyze, and provide high quality information for you Miaojian Information is a specialized media monitoring and independent media evaluation company. For more information contact miaojian@public3.bta.net.cn Office B401,Minghu Building,No24,Huangsi Ave.,Beijing Tel:86-10-62360113,Fax:86-10-62077493